Wayfair, the online sex and dating site, is facing scrutiny from lawmakers for its advertising on its website and its sex-focused ads on its site.
The company, which was founded in 1999 by a former British army officer, is currently embroiled in a lawsuit with the FTC over its use of “porn” keywords in its ads.
Wayfair was the first sex and relationship site to reach the millions of users that were initially promised with its free-market approach to sex.
But since then, it has grown into a massive success, with more than 6 million customers on its platform, more than 70 million visits to its website, and more than 5 million paid subscriptions.
In addition, Waywardly has been the target of a number of lawsuits, including from the FTC, which filed an antitrust complaint in 2014 alleging that the company violated antitrust law by using its ads to target ads to people based on their race, gender, age, or other factors that would influence their purchase decisions.
Waywardly did not respond to requests for comment.
But a lawsuit filed by the FTC against the company last year alleges that Wayward.com, a company owned by Wayfair’s parent company, was using sex-based keywords in advertisements on its “all-access” website, which includes a variety of features that allow users to get access to other content without paying for a membership.
In the suit, the FTC alleges that the Wayward website was “conduct[ing] sex-related activities” by using keywords like “cunnilingus” and “hot cunnilinguses” to target advertisements.
“Wayward.org’s sexual content and advertising conduct is so pervasive, that it can be readily identified and identified as sex-specific, based on Wayward’s own advertising and promotions, the complaint alleges.
Wayfarers ads are also displayed in a sex-themed website, according to the lawsuit, which alleges that users are likely to be redirected to that site “because it is a sex themed website and thus more likely to lead users to Wayfarer’s other sex related ads.”
Wayfarer has not responded to a request for comment about the suit.
Waypoint, another online sex site, has also come under scrutiny in recent months after it launched a sex ads section on its web site.
Waypoints ads are not sex-centric, but the ads feature the same type of porn and photos.
In a statement provided to BuzzFeed News, Waypoint said it was “not aware of any specific sex- or sexual-related content in Waypoint’s ads or any sex-like content at all.
The site does not target its ads specifically at people based in any race, color, national origin, religion, sex, gender identity, sexual orientation, age or disability.
“Waypoint also said it did not use sex-targeting keywords in any of its ads and that the site did not engage in any sex related activities.
WayPoint’s ad revenue is estimated to have more than doubled over the last two years, according the company, but Waypoint did not disclose the precise figures.
The FTC complaint alleges that during the time it was developing its advertising strategy for Waypoint, Waypoints advertisers paid Waypoints a total of more than $4.3 million in commissions, including about $1.3 billion in sales.
WayFair has faced similar criticism for using sex keywords in ads on the site.
It was first contacted by the FCC in January 2015 after a request by the agency’s Office of Information and Regulatory Affairs, or OIRA, and then sued by the Federal Trade Commission in July 2016.
The case was settled on December 14, 2017, with Wayfair agreeing to pay the FTC more than a billion dollars in refunds.
Wayfinder, a sex dating site that was founded by two men who worked as sex workers, was also contacted by OIra in 2015 after the FTC complained that the platform was “targeting sex workers” based on sex- and age-related factors.
Wayfishers ads, which feature a variety a of ads featuring porn and other images, are targeted at women and girls.
Wayfinders ads are similar to Waypoints ads, but feature an image of a woman, and it was the only site that allowed users to see advertisements in which a woman appeared in a bikini.
Wayfounders was also a member of the FTC’s Sex Offender Registry until it closed in September 2016.
WayFishers ads are used in the ads for services such as sex clubs, hotels, and massage parlors, which it claims are a major part of the “adult entertainment industry” in general, according a company spokesperson.
WayFounders did not immediately respond to a message seeking comment.
Waysex, another sex dating website, was recently targeted by the commission after it filed a complaint with the agency accusing the site of violating its anti-predatory advertising laws.
WaySex was also not